Tender on launching the campaign “This country is yours” on social networks 

16.03.2022

Introduction

Civil Society Institute (CSI) is one of the leading CSOs in Georgia, known for its wide range scope of activities. CSI is committed to promote sustainable positive change, eradicate inequality, marginalization, and poverty in the country. CSI’s goals include: Development of civil society, creating a better environment for civil society organizations, increasing public awareness and civic activism, promoting values of democracy, supporting the rule of law, advancing good governance and sustainable institutions, effective public policy formation and administration improvement, advancing local governance, promoting sustainable economic development and poverty alleviation;

General Overview

The tender is conducted in the framework of the project funded by the European Union (EU) and the Konrad Adenauer Foundation (KAS): “Civil Society STAR Initiative: CSOs as Sustainable, Transparent, Accountable and Resilient Development Actors in Georgia (hereinafter “the Project”).

The project aims to strengthen civil society as an independent, sustainable, transparent, and accountable development actor across Georgia.

The project has three specific objectives:

  1. To improve the political and financial framework and environment for the sustainable development of civil society in Georgia, and to promote a corporate social responsibility (CSR) culture.
  2. To reinforce the links between CSOs and their constituencies through the active promotion of civic values, participation, and community engagement.
  3. To build capacities of CSOs inclusively, in particular oversight and advocacy skills, and to institutionally strengthen the civil society sector countrywide.

The project is implemented by the Consortium led by the Konrad-Adenauer-Stiftung (KAS) and composed of the following CSOs: Center for Strategic Research and Development of Georgia (CSRDG), Civil Society Institute (CSI), Center for Training and Consultancy (CTC), Education Development and Employment Center (EDEC), and Institute for European Politics (IEP).
“The Civil Society STAR Initiative” builds on the experience and lessons learned of the EU-supported action “Georgian Civil Society Sustainability Initiative” (CSSIGE 2017-2020).

Subject of the procurement

Conducting the “This country is yours” social media campaign (Facebook, Instagram, etc) (continuation of the campaign).

Concerning the campaign: For the third year in a row, the social media campaign “This Country is Yours” has been running. It relies on a communication strategy to dispel misconceptions about civil organizations, their operations, and civic values expression.

Service details

The person selected within the service must:

  • Develop a creative concept for the “This Country is Yours” campaign on social media based on a communication strategy document.
  • Develop a digital advertising campaign plan tailored to the target audience (approximate heading of posts, audio, video, animated, informative illustrated material and monthly plan for their use/placement);
  • Create material (content) on multiple social platforms utilizing multimedia technologies and give relevant advertising on the social network;
  • At the end of the contract, submit a monthly analysis of the outcomes, as well as a summary analysis of the entire term.

Timeframes
The service must be provided within the following timeframes:

  • Service – Creation and production of “This Country is Yours” social campaign;
  • Timeframes – 1 year (12 months) from the moment of signing the contract

Participation terms

Bidders-Digital Marketing Companies or Initiative Groups-must provide the following documents:

  • Outline of the creative idea and campaign vision (including prospective campaign subjects and rubrics, a list of multimedia tools for the campaign, and a target audience outline);
  • A sample of pieces and images created by them in relation to the civil society organizations;
  • The company’s/initiative group’s portfolio and experience;
  • A complete and broken-down budget for the work to be done (the budget should be supplied in euros, excluding VAT);
  • Expenses for social media advertising as well as cost efficiency details and the expected results of social media campaign;
  • A list of involved in campaign implementation as well as details on their experiences.

Legal persons must additionally provide:

  • Extract from the registry of entrepreneurs and non-entrepreneurial (non-commercial) legal entities. The extract must be made no earlier than 1 year before participating in the tender.
  • Tax comparison act (allowed in electronic form), which must be completed no later than one day prior to participating in the tender.

These documents must be submitted electronically by 18:00, not later than 5 April 2022 at the following e-mail address: a.jikia@civilin.org

Applications of the participants will be evaluated according to the following criteria:

  • Criteria – experiencel; Percentage- 20%;
  • Criteria – Creative concept and vision; Percentage – 30%;
  • Criteria – Sample quality; Percentage – 30%;
  • Criteria – Service fee; Percentage – 20%.

After the evaluation of applications, in case further interviews must conducted for decision-making, the organization will contact only those, selected during the process.

Informational meeting for participants:

The tender participants can attend an informational zoom meeting on March 25, 2022, at 16:00. Those interested in attending the meeting must fill out the e-form by March 24) in order to receive the link to the online meeting.

For more information, contact us at: 599 577 456